Article Correctness Is Author's Responsibility: Inoculating against the spread of viral misinformation

In the first study of public health-related Facebook advertising, newly published in the journal Vaccine, researchers at the University of Maryland, the George Washington University and Johns Hopkins University show that a small group of anti-vaccine ad buyers has successfully leveraged Facebook to reach targeted audiences and that the social media platform's efforts to improve transparency have actually led to the removal of ads promoting vaccination and communicating scientific findings.