Article Correctness Is Author's Responsibility: Researchers discover which brain region motivates behavior change

(University of Pennsylvania) Ever been stuck in a rut? University of Pennsylvania researcher Michael Platt and colleagues found that stimulating a region of the brain called the posterior cingulate cortex can lead to changes in routine behavior. Neurons there ramp up their firing rates, then peak just before a pattern shifts. Knowing this could help businesses better understand how to spur employee innovation, exploration and creativity.